Mast mania
Daniel Hearn’s mind wanders over to Ikea iceboat mast section…
Spaight St. Archives
Ikea Masts
Ingvar Kamprad built a $40 billion per year enterprise selling furniture in boxes. His future took shape when he realized success depended on the simplest, most cost-efficient distribution from factory to customer. The founder of Amazon, Jeff Bezos, figured out he didn’t even have to make anything to become the richest man in the world (never mind the divorce). He just had to have the best distribution system anywhere.
I’m sure our first billion is showing up in the offshore shell company bank account as I type, now that word is out that you can buy a C-Skeeter mast in a box. If you’re looking for my name in the Pandora Papers, however, don’t bother. The Corp will eventually trace to my wife’s name. She’s the smart one in the family!
Daniel Hearn
