Here’s another gem discovered by Henry Bossett, an illustrated ad for Pettijohn cereal. According to Mr. Breakfast, Pettijohn’s was produced by a Chicago company from 1889 until 1893, when Quaker Oats bought it. As was the case in those days, the artists were anonymous.
UPDATE: The artist is Fanny Cory, one the first female syndicated cartoonists.
In January of 2020, the Swedish high-performance clothing company Sail Racing sent their crew on an expedition to Lake Pepin on the Wisconsin Minnesota border to film Skeeters for their fall 2020 advertising campaign. They have filmed Skeeters in previous years including the 2013 International Skeeter Association Regatta (ISA) on Lake Kegonsa. Skeeter sailors and the Sail Racing folks had hoped for another ISA but regatta conditions never came together. However, Lake Pepin’s ice provided conditions for C Skeeter sailors Daniel Hearn and Pat Heppert which enabled the Sail Racing folks to complete their mission. Today they released the new line fittingly called Black Ice.
This Camel cigarette ad featuring Lake Hopatcong Ice Yacht Club Commodore George J. Seger ran in newspapers nationwide in March of 1939. An internet search revealed that Commodore Seger must have capitalized on his Camel advertising fame and marketed a model ice boat. The shiny red Skeeter model and the box it came in are both lovely works of art. The model was offered for sale at an auction site in 2017. I’ve never seen one of these models before. Maybe someone out there has one. If so, send a picture!
At -7F in Madison, Wisconsin this morning, we’re all thankful for a good home furnace!
From back when ice sailors had endorsement deals, we present the legendary Oshkosh sailor John Buckstaff’s ad for a coal burning furnace. (Tip of the Helmet: Mike Peters)
Buckstaff’s most famous ad was for Camel cigarettes, below.